Who We Are

Our Mission

PVI uses media, technology, and popular culture to catalyze social change in East Africa. Working in a multidisciplinary team and together with partners, PVI designs and tests communication on health, livelihoods, and citizenship for hard-to–reach and marginalized populations.

our team

Paul Falzone, PhD

Executive Director

Paul Falzone, the Founder and Executive Director of PVI, is a scholar and mediamaker whose career focuses on media and social change. With a background in social and behavior change communication and entertainment-education, Paul has worked with dozens of partner organizations over the last two decades creating edutainment television shows, webvideo, public service announcements, interactive audio stories and short and feature length documentary.

Prior to founding PVI, Paul taught media studies at the undergraduate and graduate level and also designed a college major in Media Advocacy. His media-related writing has appeared in a range of peer-reviewed journals and academic books. He holds an MS in Conflict Resolution from Nova Southeastern University and an MA and PhD in Communication from the Annenberg School for Communication at the University of Pennsylvania, where his research centered on video and advocacy.

Robert Mulondo

Program Manager

Robert Mulondo is PVI’s eyes, ears and boots on the ground in East Africa, coordinating PVI’s operations and managing the production of its media programs from the Kampala office. He also coordinates the Panafrican distribution of N*Gen TV show, among other content.

Prior to joining Crowdpullerz, Mr. Mulando worked as an IT consultant and as a community peer educator with the Association of Ugandan Women Medical Doctors — a Ugandan NGO funded by Planned Parenthood of Northern New England. He received a BS in Computer Science and Mathematics from Makerere University and has undergone training in Microsoft certified systems engineering.

Gosia Lukomska

Executive Creative Director

With a specialization in broadcast communications, Gosia Lukomska, PVI’s Director of Integrated Media, brings years of international experience managing film and media production for non-profit and corporate entities to the organization. Before joining PVI, Ms. Lukomska spent several years in Eastern and Southern Africa, producing and directing advocacy films for international and local aid agencies. Prior to her engagement in the development sector, Ms. Lukomska worked for a cutting-edge new media and marketing agency, Interference Inc., where she was responsible for design and implementation of innovative multi-media productions.

Ms. Lukomska is an occasional guest lecturer at universities around the world and has been involved as an educator with the Urban Arts Partnership, bringing arts-integrated programs to underserved public schools in the New York area. She holds an MFA in Integrated Media Arts from University of New York-Hunter College and a MS in Social Psychology from the University of Social Sciences and Humanities in Warsaw, Poland, where she was born and raised.

Peter Suuna


Suuna has worked with Record TV Network Uganda as a Video Editor for several programs including local News. His work has seen him selected for several film training initiatives in the region and beyond, including One Fine Day Films, Berlinale Talent Campus and Maish Film Lab.

His film credits under Back Family Entertainment include, ‘X’  (selected for the ZIFF), ‘2F’s’ (winner Golden Impala Award), ‘Coin’, ‘Jucost’ and ‘Woman in a Minute’  (nominee IKFF).

Sunna also worked on multiple other successful film and video projects in the region in a variety of roles, including Editor, 3D Animator, Director, DOP and Script Writer. Many of these projects have gone on to be selected for awards internationally.

His projects have included multiple products for World Bank, with a focus on social change.

Lena Obukhova


With over 15 years of experience in the media industry in Europe, Asia and Africa, Lena has brought her attention to detail, her creativity, and storytelling skills to over 500 media productions. Her career start in TV journalism and news casting has rendered her a curious researcher and a compelling story teller, while her imagination and creativity allow her to create visuals that capture the attention of the viewer and help effectively deliver the message across.

Her expertise includes design and motion graphics in Adobe After Effects (Including character rigging tools Duik, RubberHose, Joystick and Sliders, whiteboard doodle style), Character Animation CC, Photoshop Animation and Illustrator. Lena holds a Masters Degree in Public relations from Udmurt State University and has recently completed School of Motion courses “Illustrator Photoshop Unleashed” and “Animation Bootcamp”.

Macrine Bakesiima

Finance and Administration Supervisor

Macrine oversees the collection and analysis of financial information for an organization, as well as the HR practices. She monitors the creation of monthly, quarterly, and annual reports and ensures financial information has been recorded accurately. Macrine has got over 6 years experience in Finance, Accounting and Grants management, and has previously worked with Spark MicroGrants and Village Enterprise as the Finance and Administration Officer. She holds a bachelor’s degree in Information technology and currently studying CPA at the Uganda Institute of Public Accountants.

Emily Cody

Director of Programs Development

Emily Cody is a human rights researcher and activist with ten years of experience working in human rights advocacy and program development roles in East Africa. Most recently, she served as a human rights technical expert in South Sudan with AECOM’s Viable Support to Transition and Stability program, designing and delivering capacity building initiatives and facilitating the development of an advocacy strategy in two national organizations. She has served in a variety of leadership roles in national Sudanese organizations such as the Al Khatim Adlan Centre for Enlightenment and Development (KACE) and the African Centre for Justice and Peace Studies, and as the coordinator of the Horn of Africa Civil Society Forum. Since 2009, she has researched and authored several reports on violations of international human rights and humanitarian law in Sudan, including a 2014 report in partnership with Amnesty International. She has also developed a led a score of communications before the UN Human Rights Council and the African Commission on Human and Peoples’ Rights. She has written extensively on issues regarding gender, feminism, and LGBTI issues in East Africa, and been published on the Mantle website, the World Policy Institute, and PolicyMic, and was interviewed in 2013 by the Guardian’s Global Development blog. She holds an MSc in Violence, Conflict, and Development from the School of Oriental and African Studies.


Janet Kleinbaum

Janet Kleinbaum is the Director of Marketing and Communications for the ELMA Philanthropies, the services arm of the ELMA Group of Foundations. In her role, Janet is responsible for overseeing all aspects of ELMA’s external communications and strategic marketing as well as a serving as an advisory and support resource for the ELMA Foundation’s grantees marketing and promotional efforts.

Janet’s extensive background in marketing and productions includes a tenure as Sr. Vice President of Marketing and Video Production for Jive Records, where she influenced some of the biggest names in music including Justin Timberlake, Britney Spears, Usher and P!NK.

Prior to joining ELMA, Janet worked as an independent marketing consultant working on behalf of clients such as ELMA Philanthropies, The March of Dimes, The Carter Work Project and Entertain Impact. She has also directed and produced fundraising and marketing videos for several International NGOs.

Janet is actively involved in several charities and causes and holds a BA in Journalism from the University of Wisconsin, Madison.

Malini Doddamani

Board Chair

Malini Doddamani has spent her career working on national and global brand recognition, marketing and media relations for academic institutions and non-profits. She is currently the Chief Marketing Officer for the Pennsylvania Academy of Fine Art. She was previously the head of media and public relations for The Wharton School of The University of Pennsylvania. Prior to that she was at the 170 year old New York Academy of Medicine where she headed the Communications team to promote the Academy’s mission as the leading urban health research and policy institute in New York City.

Malini is a happy resident of Philadelphia where she has worked at The University of the Arts, the oldest art institution in the United States, leading its efforts to establish new audiences for its broad scope in the arts and technology. At Yale University, Malini headed public relations for the MacMillan Center for International Studies, increasing and promoting its recognition within Yale, the nation and the world. And at St George’s University, an American medical school located in the Caribbean, she headed the first local public relations office serving as the key liaison between the host country government, the university executive and regional and international press.

Malini has lived and worked in Grenada, India, Canada, Trinidad and Mexico and is an active alum of her alma maters, the University of Toronto and Syracuse University.

Jon Gosier

Board Secretary

Jon Gosier is a globally recognized serial tech entrepreneur, investor, and philanthropist. He has been listed among the ‘Most Influential Blacks in Technology’ by Business Insider 2013 and once again in 2014. He’s also been listed among the ‘20 Angel Investors Worth Knowing’ and among the ‘Innovators of the Year 2013’ by Black Enterprise Magazine. He is a TED Senior Fellow and graduate of the THNK School School for Creative Leadership.

Throughout his career, Jon has lead investment into over 30 technology companies across three continents. Jon is also the Founder and manager of The Appfrica Fund, which makes investments into early-stage technology companies in Africa, and Third Cohort Capital, which makes investments in companies in North America. Third Cohort is made up of partners who graduated from the Goldman Sachs 10,000 Small Businesses program. Previously he’s held Executive leadership roles at many technology companies including: Ushahidi (a technology company that makes data tools for disaster response) QuestionBox (an non-profit focused on last mile internet accessibility in Asia and Africa) and Market Atlas (which makes private equity transactions more transparent and reliable in emerging markets). He went on to found or co-found various companies including civic data firm D8A Group, and the non-profit organizations AfriLabs, HiveColab and Abayima.

Dr. Peter G. Mwesige

Executive Director and co-founder of the African Center for Media Excellence (ACME), Dr Peter G. Mwesige has worked as the group training editor of the Nation Media Group, East Africa’s biggest multi-media company. He was in charge of newsroom training at the company’s nearly dozen print and electronic media outlets in Kenya, Tanzania, and Uganda.
A holder of a Ph.D. in mass communications from Indiana University in the United States and a master’s in journalism and mass communication from the American University in Cairo, Dr Mwesige was until November 2007 the head of the Department of Mass Communication at Makerere University, Kampala, where he was also a senior lecturer.

He has previously worked as a reporter, news editor, political editor, and political columnist.
Dr Mwesige was until March 2006 the executive editor of the Nation Media Group’s Kampala-based Monitor Publications Ltd, publishers of the Daily and Sunday Monitor. He was until March 2007 a member of Uganda’s Media Council and the general secretary of the Uganda Newspaper Editors and Proprietors Association (UNEPA). Dr Mwesige served for two years as the first elected president of the National Institute of Journalists of Uganda (NIJU), and was a member of the Governing Council of the East African Media Institute (Uganda Chapter).

Addison Smith

Board Treasurer

As a Senior Program Officer at Wellspring Philanthropic Fund, Addison manages portions of Wellspring’s human rights-focused grantmaking in Europe, Latin America and Africa, and previously managed Wellspring’s external communications and internal knowledge management efforts. Prior to joining Wellspring, he held positions with the International Human Rights Funders Group (IHRFG), Funders for LGBTQ Issues, Digital Innovations Group (Web Lab, Games for Change), and the bilingual educational tool, Mesolore.org.

David Snyder

For over ten years David Snyder was the head creative content executive for Walt Disney Television International and a key creative force in the development, production, and programming of hundreds of hours of animation, live-action programming, and documentaries for the Walt Disney company. David also led the launch of numerous international Disney channels, as well as their branded programming blocks on major terrestrial broadcasts.
After Disney, he joined Gullane Entertainment where he produced three seasons of Thomas the Tank Engine and Friends among other shows. His programs have won numerous international awards.



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