Who We Are

Our Mission

PVI uses media, technology, and popular culture to catalyze social change in East Africa. Working in a multidisciplinary team and together with partners, PVI designs and tests communication on health, livelihoods, and citizenship for hard-to–reach and marginalized populations.

our team

Paul Falzone

Executive Director / Acting Director of Research

Paul Falzone, the founder and director of PVI, is a scholar and media maker whose career focuses on media and social change. With a background in creating short form advocacy video for nonprofits, Mr. Falzone has worked with a range of organizations and clients over the last decade creating short and feature length documentaries, public television, online and viral video, commercials and experimental film.

In addition to his field work – at least six months per year spent in Uganda and other parts of East Africa – Mr. Falzone has taught media studies at the undergraduate and graduate level and also designed a college major in Media Advocacy. His productions have been programmed in a number of festivals and his media-related writing has appeared in many peer-reviewed journals and academic books. Mr. Falzone holds an MS in Conflict Analysis and Resolution from Nova Southeastern University and an MA and PhD in Communication from the Annenberg School for Communication at the University of Pennsylvania, where his research centered on video and advocacy.

Robert Mulondo

Chief Country Advisor

Robert Mulondo is PVI’s eyes, ears and boots on the ground in Uganda, coordinating PVI’s operations and managing production of its Crowdpullerz program from the Crowdpullerz headquarters in Kampala. He also spearheads distribution of Crowdpullerz episodes throughout the country.

Prior to joining Crowdpullerz, Mr. Mulando worked as an IT consultant and as a community peer educator with the Association of Ugandan Women Medical Doctors — a Ugandan NGO funded by Planned Parenthood of Northern New England. He received a BS in Computer Science and Mathematics from Makerere University and has undergone training in Microsoft certified systems engineering.

Gosia Lukomska

Director of Integrated Media

With a specialization in broadcast communications, Gosia Lukomska, PVI’s Director of Integrated Media, brings years of international experience managing film and media production for non-profit and corporate entities to the organization. Before joining PVI, Ms. Lukomska spent several years in Eastern and Southern Africa, producing and directing advocacy films for international and local aid agencies. Prior to her engagement in the development sector, Ms. Lukomska worked for a cutting-edge new media and marketing agency, Interference Inc., where she was responsible for design and implementation of innovative multi-media productions.

Ms. Lukomska is an occasional guest lecturer at universities around the world and has been involved as an educator with the Urban Arts Partnership, bringing arts-integrated programs to underserved public schools in the New York area. She holds an MFA in Integrated Media Arts from University of New York-Hunter College and a MS in Social Psychology from the University of Social Sciences and Humanities in Warsaw, Poland, where she was born and raised.

Peter Suuna

Editor

Suuna has worked with Record TV Network Uganda as a Video Editor for several programs including local News. His work has seen him selected for several film training initiatives in the region and beyond, including One Fine Day Films, Berlinale Talent Campus and Maish Film Lab.

His film credits under Back Family Entertainment include, ‘X’  (selected for the ZIFF), ‘2F’s’ (winner Golden Impala Award), ‘Coin’, ‘Jucost’ and ‘Woman in a Minute’  (nominee IKFF).

Sunna also worked on multiple other successful film and video projects in the region in a variety of roles, including Editor, 3D Animator, Director, DOP and Script Writer. Many of these projects have gone on to be selected for awards internationally.

His projects have included multiple products for World Bank, with a focus on social change.

Macrine Bakesiima

Finance and Administration Supervisor

Macrine oversees the collection and analysis of financial information for an organization, as well as the HR practices. She monitors the creation of monthly, quarterly, and annual reports and ensures financial information has been recorded accurately. Macrine has got over 6 years experience in Finance, Accounting and Grants management, and has previously worked with Spark MicroGrants and Village Enterprise as the Finance and Administration Officer. She holds a bachelor’s degree in Information technology and currently studying CPA at the Uganda Institute of Public Accountants.

Lizzie Goodfriend

Global Director for Special Projects

After more than a decade working on media and communication projects in post-conflict and developing countries, Lizzie joins PVI’s Brooklyn office as Global Director for Special Projects. Lizzie brings a wealth of experience in designing, implementing, and evaluating media-for-development projects in multiple contexts and on a range of topics, including civic engagement, youth empowerment, health, agriculture, and humanitarian assistance. She marries a project management and media production background, combining robust planning and innovative approaches in her work. Before PVI, Lizzie worked with several international media-for-development non-profits, including Internews and BBC Media Action, where her most recent position was Country Director for the Ethiopia office. As a senior manager, Lizzie has helped to build and develop teams and offices alongside individual projects, helping to design the right systems and environment for creative growth.

Lizzie holds an MSc in Media and Development from the London School of Economics and Political Science and a B.A. in Political Science from Brown University.

OUR BOARD:

Malini Doddamani

Board Chair

Malini Doddamani has spent her career working on national and global brand recognition, marketing and media relations for academic institutions and non-profits. She is currently the Chief Marketing Officer for the Pennsylvania Academy of Fine Art. She was previously the head of media and public relations for The Wharton School of The University of Pennsylvania. Prior to that she was at the 170 year old New York Academy of Medicine where she headed the Communications team to promote the Academy’s mission as the leading urban health research and policy institute in New York City.

Malini is a happy resident of Philadelphia where she has worked at The University of the Arts, the oldest art institution in the United States, leading its efforts to establish new audiences for its broad scope in the arts and technology. At Yale University, Malini headed public relations for the MacMillan Center for International Studies, increasing and promoting its recognition within Yale, the nation and the world. And at St George’s University, an American medical school located in the Caribbean, she headed the first local public relations office serving as the key liaison between the host country government, the university executive and regional and international press.

Malini has lived and worked in Grenada, India, Canada, Trinidad and Mexico and is an active alum of her alma maters, the University of Toronto and Syracuse University.

Jon Gosier

Board Secretary

Jon Gosier is a globally recognized serial tech entrepreneur, investor, and philanthropist. He has been listed among the ‘Most Influential Blacks in Technology’ by Business Insider 2013 and once again in 2014. He’s also been listed among the ‘20 Angel Investors Worth Knowing’ and among the ‘Innovators of the Year 2013’ by Black Enterprise Magazine. He is a TED Senior Fellow and graduate of the THNK School School for Creative Leadership.

Throughout his career, Jon has lead investment into over 30 technology companies across three continents. Jon is also the Founder and manager of The Appfrica Fund, which makes investments into early-stage technology companies in Africa, and Third Cohort Capital, which makes investments in companies in North America. Third Cohort is made up of partners who graduated from the Goldman Sachs 10,000 Small Businesses program. Previously he’s held Executive leadership roles at many technology companies including: Ushahidi (a technology company that makes data tools for disaster response) QuestionBox (an non-profit focused on last mile internet accessibility in Asia and Africa) and Market Atlas (which makes private equity transactions more transparent and reliable in emerging markets). He went on to found or co-found various companies including civic data firm D8A Group, and the non-profit organizations AfriLabs, HiveColab and Abayima.

Dr. Peter G. Mwesige

Executive Director and co-founder of the African Center for Media Excellence (ACME), Dr Peter G. Mwesige has worked as the group training editor of the Nation Media Group, East Africa’s biggest multi-media company. He was in charge of newsroom training at the company’s nearly dozen print and electronic media outlets in Kenya, Tanzania, and Uganda.
A holder of a Ph.D. in mass communications from Indiana University in the United States and a master’s in journalism and mass communication from the American University in Cairo, Dr Mwesige was until November 2007 the head of the Department of Mass Communication at Makerere University, Kampala, where he was also a senior lecturer.

He has previously worked as a reporter, news editor, political editor, and political columnist.
Dr Mwesige was until March 2006 the executive editor of the Nation Media Group’s Kampala-based Monitor Publications Ltd, publishers of the Daily and Sunday Monitor. He was until March 2007 a member of Uganda’s Media Council and the general secretary of the Uganda Newspaper Editors and Proprietors Association (UNEPA). Dr Mwesige served for two years as the first elected president of the National Institute of Journalists of Uganda (NIJU), and was a member of the Governing Council of the East African Media Institute (Uganda Chapter).

Addison Smith

Board Treasurer

As a Senior Program Officer at Wellspring Philanthropic Fund, Addison manages portions of Wellspring’s human rights-focused grantmaking in Europe, Latin America and Africa, and previously managed Wellspring’s external communications and internal knowledge management efforts. Prior to joining Wellspring, he held positions with the International Human Rights Funders Group (IHRFG), Funders for LGBTQ Issues, Digital Innovations Group (Web Lab, Games for Change), and the bilingual educational tool, Mesolore.org.

David Snyder

For over ten years David Snyder was the head creative content executive for Walt Disney Television International and a key creative force in the development, production, and programming of hundreds of hours of animation, live-action programming, and documentaries for the Walt Disney company. David also led the launch of numerous international Disney channels, as well as their branded programming blocks on major terrestrial broadcasts.
After Disney, he joined Gullane Entertainment where he produced three seasons of Thomas the Tank Engine and Friends among other shows. His programs have won numerous international awards.

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